Mailing List Management

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Mailing List Management

Choosing a Seminar responsive mailing list

The mailing list is used can make or break the success of promotions Seminar. Here how to start harvesting in the list on the right for their efforts Marketing Seminar

By Jenny Hamby, the Seminar Marketing Pro ™
Guerrilla Marketing and Direct Response Copywriter certificates

If you are concerned about being able to choose the right list for your marketing efforts seminar, congratulations. You right to be concerned … because their mailing list can make or break the success of promotions seminar. Here's where to start.

Search the house first. Any kind of relationship with you or your company is preferable to no relationship at all. Before you start hunting for a mailing list to rent or buy, see what kind of list, can muster to pass the client files, your Rolodex … maybe even your old phone message pads.

The best prospects for your next seminar are people who have attended other seminars I have given … or otherwise put their names on its mailing list. Obviously, customers (people who have paid for their services, products and / or information) are better qualified prospects who have asked to be put on their mailing list or who have called to inquire about their services.

If you are ready to rent a list, look for prospects who have attended other seminars. The idea is that if they have paid to attend seminars in the past, will pay to go back because they obviously enjoy and benefit from this form of learning.

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The best prospects for the next time rent or buy a mailing list are people whose profiles match the profile of its existing clients. For example, you may want to be in the perspectives of the same age group, have the same role or responsibilities, work in the same industry, are in the same income level, or even read the same magazines.

Many owners of the list, such as training companies and magazine publishers, to their mailing lists available for rent. To find a list that matches what is looking for, turn to the Source ® Direct Marketing List, published by Standard Rate and Data Service Solutions. It is a huge directory of mailing lists available for rent. Call to your local library to locate a copy. Or contact the organization directly for a reference to its mailing list manager or broker from the list.

About the Author

Jenny Hamby is a Certified Guerrilla Marketer and direct-response copywriter who helps speakers, coaches and consultants fill seminar seats and make more money from their own seminars and workshops. Her on- and offline direct marketing campaigns have netted response rates as high as 84 percent — on budgets as small as $125. For more free seminar marketing secrets, visit http://www.SeminarPromotionTips.com

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