Email Marketing Strategy

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Email Marketing Strategy

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What do you think about AOL's decision today to give away e-mail and other services?

No longer market its line of bearing services, and are giving it all for free. Even your security software and services first power. The strategy is to concede defeat broadband and free Yahoo / Google / MS and try to convert some of the brand loyalty on advertising dollars. Can they survive? Http: / / www.usatoday.com/tech/news/2006-08-02-aol-free_x.htm

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It is risky, because of all the revenue that goes to waste. However, AOL is the thought that a free service, more people will be on your website and hence more advertising dollars to follow their path. AOL has been steadily losing customers as people switch to other suppliers. Therefore feel the need to prove something new. I think it's risky because you are giving a steady stream of monthly premiums paid by customers using dial-up service. Hopefully they do work While part of me feels very confident that this is the right step.

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